EVERY LAYER TELLS A STORY
Every shoulder carries a dream. Every hand lifts another. Together, they create more than a pyramid they keep a tradition alive.
WHY MPL?
EVERY FALL BUILDS A CHAMPION
Every fall tests the spirit. Every rise proves the courage. Because true champions aren't those who never fall, but those who always climb again.
BEYOND THE MATKI LIES COURAGE
The Matki was never just the goal. It has always been a symbol of believing, reaching higher, and embracing the fearless spirit that Lord Krishna left behind.
A TIMELESS LEGACY. A NEW SPORTING FUTURE.
What began with Krishna's playful courage now inspires millions to climb together. A 5,500-year-old tradition is rising as the world's next great sport.
THE BUILDERS OF A NEW LEGACY
We aren't just reviving a 5,500-year-old tradition.We're giving it a future.
Every climb toward the Matki carries the spirit of young Lord Krishna and his friends reaching for what once seemed out of reach a tradition of strength, trust, and timing that we celebrate every Janmashtami as Dahi Handi, now evolving into a sport of teamwork, discipline, and human performance.
JAI BHAGWAN GOYAL
Chairman & Founder, Matki Phod League Pvt. Ltd. (MPL)Senior Leader, Bharatiya Janata Party (BJP); International Working President, United Hindu Front; National President, Rashtrawadi Shiv Sena.
For 23 years, we have preserved a tradition that has united communities and inspired generations.
Today, at Matki Phod League, we are transforming that legacy into a professionally organized sport—creating opportunities for youth and taking an Indian tradition from the streets to the global sporting stage.
MANDEEP GOYAL
Managing Director & Co-Founder,Matki Phod League Pvt. Ltd. (MPL)
SEASON 1 AT A GLANCE
Launch Date:
16 August 2025
Official Inaugural Edition
of the Matki Phod League
Chief Guest:
Hon'ble Speaker of Lok Sabha, Shri Om Birla Ji
Guest of Honour:
Shri Kapil Mishra, Cabinet Minister
Successfully transformed Dahi Handi into a professional sporting league.
Distinguished Presence of
senior dignitaries, public representatives, & community leaders
United athletes, organizers, and spectators
under one sporting platform
Laid the foundation for
India's next indigenous sport
THE VISION BEHIND EVERY CLIMB
STRENGTH
The Foundation of Every Climb
Built on resilience, endurance, and the courage to support others.
TEAMWORK
Every Position Has a Purpose
Success is achieved through seamless coordination, trust, and discipline.
UNITY
Many Athletes. One Ascent.
Individual efforts unite to achieve what no one can accomplish alone.
SEASON 1: THE FIRST MILESTONE
DATE:
16 AUG. 2025Thyagraj Stadium, New Delhi
10,000+ ON BOOKMYSHOW
Registrations15,000+
Total audienceHEADLINE ENTERTAINMENT
Live performance byShankar Mahadevan
TEAMS
12 total — 8 men's,4 women's
1,000
Special Invite
Cards
5,000
VVIP Cards
10,000
Public
Cards/Envelopes
3,000
Public Entry Passes
(separate)SEASON 1 CHAMPIONS
Overall Champions
sponsored by
1st Runner-Up
sponsored by
Women's Division Champions
sponsored by
Women's Division Runner-Up
sponsored by
SPECIAL RECOGNITIONS
Strongest TeamSponsored by
Most Accurate HitSponsored by
INFLUENCERS AT MPL
Janhvi Singh
Spirituality & Indian Culture
Priyanka Kaur Sethi
Lifestyle & Fashion
Nikita Tyagi
Bhagavad Gita & Spiritual Guidance
Shalini Bhatia
Women Entrepreneurship & Lifestyle
Manya Pathak
Lifestyle Content Creator
Adite sareen
Astrology & Spiritual Guidance
Sakshi Lalwani
Health & Nutrition
MEDIA COVERAGE: THE BUILD-UP
9 distinct publications, 11 placements across build-up and event-day coverage.
SEASON 1 PARTNERS
TITLE SPONSOR:
Partners
SPONSORSHIP OPPORTUNITIES
On-Ground Venue Branding
- Stage backdrop & step-and-repeat wall
- Entry gate branding
- Mat/pyramid-zone branding
- Scoreboard & LED perimeter branding
- Commentator backdrop
- VIP lounge branding
THE FACE OF THE FRANCHISE
This is
Matku
the vibrant and energetic official mascot of the Matki Phod League (MPL).
SEASON 2 BRAND AMBASSADOR
(TO BE ANNOUNCED)
We have finalised a strategic association with a prominent sports personality whose achievements, values, and influence align closely with our brand vision.
OFFICIAL ANNOUNCEMENT.scheduled shortly.
???BROADCASTING PARTNERS
Television
OTT
Experience the intense competition
live from your living room.
SPONSORSHIP PACKAGES
₹3.75 Cr+ Sponsorship Inventory • LIVE on DD Sports • Television + Digital + Stadium + Player + Fan
| SPONSORSHIP TIER | COMMERCIAL VALUE | NAMING & BRAND RIGHTS | TELEVISION | DIGITAL & SOCIAL | ON-GROUND / VENU | Player & Fan Access | CATEGORY EXCLUSIVITY |
|---|---|---|---|---|---|---|---|
| Title Sponsor | ₹1 Crore | Full league naming rights across every touchpoint | Top-tier visibility + commentator mentions | Dedicated sponsor-led content across all handles | Prominent venue branding + ceremony integration | Player/influencer content + contests & giveaways | Full Exclusivity |
| Powered By | ₹75 Lakh | Powered by” lock-up across major communication | Broadcast visibility + selected integrations | Dedicated social media integrations | Venue branding + interview backdrops | Branded fan engagement activity | Full Exclusivity |
| Co-Powered By | ₹50 Lakh | Co-Powered By branding, logo on selected creatives | Broadcast visibility on selected graphics | Social media integration | Venue branding | Player/anchor integration + interview backdrop | Not in scope |
| Associate Sponsor | ₹25 Lakh | Sponsor designation, logo on selected comms | Broadcast branding | Social media branding + digital integration | Venue branding, selected Matka Phod creatives | Interview backdrop logo + 1 fan activation | Not in scope |
| Category Sponsor | ₹10 Lakh | Category-partner designation, selected creatives | Broadcast visibility | Social media integration | Venue branding, selected Matka Phod branding | Digital activation opportunity | Full Exclusivity |
SPONSORSHIP TIERS
TITLE SPONSORBrand Name
POWERED BY
Brand Name
CO-POWERED BY
Brand NameBrand Name
ASSOCIATE SPONSORS
Brand NameBrand NameBrand NameBrand Name
OTHER PARTNERS
Brand NameBrand NameBrand NameBrand Name
HYDRATION PARTNERSBrand Name
RADIO PARTNERBrand Name
TROPHY PARTNERBrand Name
EDUCATION PARTNERBrand Name
FITNESS PARTNER
Brand NameBrand Name
PERSONAL CARE PARTNER
Brand NameBrand Name